What Are the Three Pillars of SEO? The three pillars of SEO are technical SEO, content (on-page) SEO, and authority (off-page) SEO. Technical SEO makes a site crawlable and indexable. Content SEO makes it relevant to what people are actually searching for. Authority SEO builds the trust signals, mainly backlinks and brand mentions, that convince […]
If you’d told me a year ago that Google Search Console would start showing analytics for Instagram Reels, I’d have asked what you’d been drinking. Search Console was always the website person’s tool. You verified a domain, you stared at clicks and impressions, and if you didn’t own a URL, you simply weren’t invited to […]