Effective Date: Aug 11, 2025 HOVO Digital (a brand of Urbanklip Tech Private Limited, “HOVO Digital”, “we”, “our”, or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal data when you visit hovodigital.com and our sub‑domains, use our services, or interact with us. Important: This policy is tailored for an India‑based marketing agency and references the Information Technology Act, 2000 (and the SPDI Rules, 2011) and the Digital Personal Data Protection Act, 2023 ("DPDP Act"). If you operate in other jurisdictions, additional notices may apply (see Section 13). 1) Who we are & contact Data Fiduciary/Controller: Urbanklip Tech Private Limited (Brand: HOVO Digital) Registered Address: E-14, LGF, Defence Colony, New Delhi - 110024 Corporate E‑mail: finance@hovodigital.com 2) Scope This policy applies to personal data we process about: website visitors, prospects/leads, clients and their personnel, vendor contacts, and influencers/creators we evaluate or engage. 3) Data we collect Identity & contact: name, company, role, email, phone, postal address. Business data: project brief, brand assets, campaign objectives, billing details (GSTIN), invoices. Usage & technical: IP address, device info, pages viewed, referral URLs, session logs, cookies/SDKs, approximate location. Marketing interactions: form submissions, newsletter preferences, call/meeting notes, CRM entries. Creator/influencer analytics: publicly available social metrics, audience demographics (aggregated), engagement rates, quoted fees. Sensitive personal data: We do not seek to collect sensitive data. If provided, we process it only as necessary with appropriate safeguards under applicable law. 4) Sources of data Directly from you (forms, emails, calls, WhatsApp, meetings). Through our site/app via cookies and similar technologies. From clients, platforms (e.g., Meta/Google/LinkedIn/YouTube), analytics, and publicly available sources. 5) Purpose & legal basis We process data to: Provide services: plan/execute campaigns, SEO, social, paid media, web/app work, analytics, reporting. Operate our business: client onboarding (KYC/GST), contracts, billing, accounting, audits, security. Improve & market: measure performance, optimise content, send updates/offers (you can opt out anytime). Comply with law: tax, fraud prevention, legal claims. Legal bases (illustrative): your consent; to perform a contract; legitimate uses/reasonable purposes under the DPDP Act; and compliance with legal obligations. 6) Cookies & tracking We use cookies, pixels, and SDKs for essential site functionality, analytics (e.g., Google Analytics), advertising/retargeting, and fraud prevention. You can manage cookies via your browser settings; some features may not function without them. Consent & controls (India). Where required, we obtain consent for non‑essential cookies and provide controls via our cookie banner/preferences centre. You may also adjust ad personalisation settings on major ad platforms. 7) AI tools & automated processing We may use AI/ML tools (third‑party or in‑house) to assist with content ideation, copy variations, image generation, sentiment analysis, influencer shortlisting, and anomaly detection. Outputs are reviewed by humans where material. We do not make solely automated decisions that produce legal or similarly significant effects without your explicit consent or as permitted by law. 8) Disclosures & transfers We share data with: Service providers/processors (cloud hosting, analytics, ad platforms, CRM, email/SMS/WhatsApp providers, payment gateways, auditors, legal/IT). Clients/partners as needed to deliver campaigns. Authorities when required by law or to protect rights, safety, and security. Data may be stored/processed outside India. We ensure appropriate safeguards/contractual protections for cross‑border transfers where required. 9) Retention We retain personal data for as long as necessary for the purposes above, and as required by law (e.g., tax/accounting). When no longer needed, we delete or anonymise it. 10) Security We implement administrative, technical, and physical safeguards appropriate to the risk (access controls, encryption in transit, least‑privilege, periodic reviews). No method of transmission/storage is 100% secure. 11) Your choices & rights Under the DPDP Act, 2023 and applicable IT Rules, you may request to access, correct, update, or delete your personal data; withdraw consent; and raise grievances with our Grievance Officer. Where applicable, you may nominate another individual to exercise your rights. To exercise rights, email privacy@hovodigital.com or write to our postal address. We will respond within statutory timelines. 12) Children Our services are intended for business users and not for children. We do not knowingly process personal data of children (as defined under Indian law) without verifiable consent of the parent/guardian or as otherwise permitted by law. If you believe a child has provided personal data, contact us to delete it. 13) Jurisdiction‑specific notice (India) We act as a Data Fiduciary under the DPDP Act, 2023 and comply with applicable Indian law, including the Information Technology Act, 2000 and the SPDI Rules, 2011 (to the extent in force). Data may be transferred outside India with appropriate safeguards and contractual protections. 14) Third‑party links & platforms Our site may link to third‑party sites/apps. Their privacy practices are independent; please review their policies (e.g., Meta, Google, LinkedIn, YouTube, WhatsApp, Shopify, payment gateways). 15) Changes We may update this Policy. Changes are effective when posted with a new Effective Date. Significant changes may be notified by email or a prominent notice. 16) Contact Urbanklip Tech Private Limited (Brand: HOVO Digital) Email:finance@hovodigital.com Postal: E-15, LGF, Defence Colony, Defence Colony, New Delhi - 110024