Pure Roots Herbal is a natural wellness brand offering Ayurvedic-inspired skincare and haircare solutions. With a strong focus on purity, safety, and sustainability, the brand blends botanical ingredients with modern formulations to deliver effective, skin-friendly results across India.
The Objective
Scale brand visibility across social and search
Drive high-intent website traffic
Improve keyword rankings for core skincare & haircare products
Conversion-focused ads driving profile visits and link clicks
Consistent content to support organic discovery and engagement
SEO & Website Growth
Optimization of product pages for high-intent keywords
Improved titles, meta descriptions, and content relevance
Focus on Page 1 movement for core skincare & haircare terms
Backlink growth to strengthen domain authority
The Results
Social Media Performance (15 Sep 2025 – 20 Jan 2026)Instagram Growth
9.4M total views (+981%)
14.2M reach (+778%)
130.3K interactions (+232%)
372K link clicks (+173%)
2.4K new followers (+479%)
Facebook Impact
25.6M views
954K link clicks (+309%)
40.7K visits (+1300%)
Strong paid amplification combined with growing organic traction delivered massive visibility and high-intent traffic.SEO Performance (Sept 2025 → Jan 2026)
Organic clicks: 1.8K → 3K
Impressions: 147K → 250K
CTR: 1.3% → 2.1%
Avg. position: 12 → 5
Backlinks: 551 → 1K
Organic sessions: 343 → 3,000
Keyword Wins
Almond and honey lotion: 49 → 1
Herbal hair removal cream: 48 → 2
Papaya hair removal cream: 47 → 4
Hydra touch moisturizing cream: 43 → 1
Fruit cream Pure Roots: 38 → 1
Hair Care Keywords
Reetha Amla Shikakai Shampoo: 37 → 5
Keratin serum for hair: 39 → 4
Vitamin E hair serum: 32 → 4
Final Outcome
Pure Roots Herbal successfully scaled brand awareness, search visibility, and high-quality traffic through a powerful combination of SEO and performance-led social media. The strategy delivered rapid growth without compromising long-term organic strength—positioning the brand as a strong, trusted player in the herbal wellness space.
