Meet the Client
The Hero Women’s Indian Open, now in its 13th year, is one of Asia’s premier women’s golf tournaments. It showcases the rapid strides made by Women’s Professional Golf in India and attracts top global talent, with the majority of players from Europe and Asia.
The Brief
The mandate was to:
Create strong buzz and awareness on social media around the tournament.
Drive daily engagement and reach with fans globally.
Establish Hero Women’s Indian Open as a prestigious international sporting event through digital presence.
Achieve 1 million+ views in a week for event updates.
The Challenge
When we started:
The tournament needed to cut through clutter and stand out in a niche sport with limited mainstream coverage.
There was a need to build excitement digitally in the days leading up to and during the event.
Engagement levels and discoverability of women’s golf in India were relatively low compared to other sports.
Results
In just 1 week of the tournament campaign:
1.6 Million+ views delivered (exceeding the 1M target).
Daily updates achieved high engagement rates across platforms.
Creatives around the Skills Challenge, Golf Clinic, and Winner Announcements saw strong traction.
September–December 2022 performance:
Followers: 1,431 (+1.6%)
Accounts Reached: 1.6M (+436%)
Impressions: 2.5M (+413%)
Accounts Engaged: 79,500+ (+1.2k)
Profile Visits: 13,517 (+1.5k)
Page Followers: 6,000 (+10.8k%)
Account Reached: 425,055 (+68.3%)
Profile Visits: 1,238 (+605%)
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