RGU

About the University

Royal Global University (RGU), one of the leading private universities in North East India, offers 130+ programs with 250+ facilities and resources. The university wanted to expand its digital presence, attract more students across India, and strengthen its reputation as a top higher education institution.

The Brief

• Improve organic rankings for high-intent education-related keywords

• Drive high-quality inquiries and admissions through digital channels

• Reduce dependency on low-quality leads from third-party platforms

• Build long-term SEO visibility and authority in the higher education sector

The Challenges

• Highly competitive education sector with established universities and education portals dominating SERPs

• Needed to rank for broad but competitive keywords like “best university in Assam” and “best university in North East India”

• Initially limited organic visibility and heavy reliance on costly lead-buying platforms, generating poor-quality leads

• Admissions queries had to expand beyond Assam into other North Eastern states

The Strategy

A dual approach was implemented combining SEO-driven organic growth and performance-driven paid campaigns:

SEO & Organic Growth

• Conducted extensive keyword research to target high-volume, admission-focused keywords

• Optimized program-specific landing pages (BCA, B.Ed, Diploma, etc.) for organic search

• Built content hubs around “best university” and “courses in Guwahati” searches

• Improved technical SEO with speed optimization, mobile-first design, and schema markup

• Developed authority with backlinks from education blogs, student forums, and media

Paid Media & Lead Generation

• Created tailored landing pages for UG, PG, and diploma courses to capture leads

• Ran targeted Google Ads (search & display) campaigns, testing phrase, exact, and broad match keywords

• Deployed Facebook campaigns (traffic, brand awareness, conversion) with audience testing and engaging creatives

• Integrated a CRM to track the full lead journey, identifying hot vs. cold leads

• Shifted focus from high-volume but vague keywords to high-intent long-tail keywords

The Results (Within 4 Years)

SEO Success:

• Best university in Assam → Position 3 (MSV 1,900)

• BCA course in Guwahati → Position 5 (MSV 1,300)

• B.Ed college in Guwahati → Position 8 (MSV 1,600)

• Diploma courses in Guwahati → Position 5 (MSV 720)

• Best university in North East India → Position 7 (MSV 2,900)

• Achieved 80K+ monthly organic traffic

Paid Media & Lead Gen Impact:

• Generated 6,000+ high-quality leads

• Lead-to-application ratio increased by 200%

• Admissions grew by 300% YoY

• 50% of online admissions came from states outside Assam