Google Search Console now separates AI Overviews and AI Mode impressions from regular organic data. If your reporting still treats “impressions” as one number, it’s time to rebuild the dashboard before a client or your CMO asks why the totals don’t match what they’re seeing in Google search results. What Actually Changed in Search Console […]
If you’d told me a year ago that Google Search Console would start showing analytics for Instagram Reels, I’d have asked what you’d been drinking. Search Console was always the website person’s tool. You verified a domain, you stared at clicks and impressions, and if you didn’t own a URL, you simply weren’t invited to […]
Search engine optimization has a reputation for being pricey. With all-in-one platforms, keyword databases and backlink trackers, it’s easy to think you need a big marketing budget to even compete. The truth is far more promising. Some of the best SEO tools available are completely free. Google alone gives away enough data to run a […]
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