Google Search Console now separates AI Overviews and AI Mode impressions from regular organic data. If your reporting still treats “impressions” as one number, it’s time to rebuild the dashboard before a client or your CMO asks why the totals don’t match what they’re seeing in Google search results. What Actually Changed in Search Console […]
The Quick Answer Start with SEO content if your site has thin coverage of core topics or low organic visibility — those gaps get penalized everywhere, including in AI answers. Start with conversation demand work (structuring content to answer real prompts people type into ChatGPT, Perplexity, and AI Overviews) once the foundational pages exist and […]
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