SEO used to be amazingly easy back in 2010! To see quick ranking results, all you had to do was stuff a few keywords and build a backlink or two, and people followed the then rules for effective results.
However, today SEO has become much more complex and thorough, with the goal of providing users with high-quality content that matches their search intent.
HOVO Digital, one of the best digital marketing companies, has compiled a few key reasons that discusses why SEO is quite complicated now and yet all the more important for businesses who want to get a head start!
SEO experts in the digital marketing space are aware of how frequently Google's algorithm updates have increased. The leading search engine updates its core algorithm several times per day while also testing features that have a direct impact on how search results are displayed.
In other words, it is more difficult than ever to keep up with rapidly changing search landscapes. Some strategies and tactics that were effective in the past may not be as effective in today's volatile search environment.
A while ago, Google used to show at least 10 organic results, if not more, for any given search query. However, the number has decreased to 7 or 9 website results per search.
With Google rigorously testing this shrunken concept over the last few years, it's not surprising if they decide to make this change permanent. This factor is important to consider as a growing business considering starting SEO for the first time.
Given the increased number of websites entering the digital arena, Google has made it their mission to only rank the best websites at the top of their search results.
This entails enforcing stricter criteria for new websites, with a focus on Google's E-A-T (Expertise, Authoritativeness and Trustworthiness) and topical authority.
It is true that more businesses are venturing into the digital realm for obvious reasons just like we said. The data suggests that approximately 3 new websites are created every second, which makes the competition tougher as more and more businesses compete to rank on the first page of Google.
In case you are thinking of starting SEO for your business, here’s an advice:
Don’t wait; start right now!
SEO marketing success does not happen overnight. Building authority and reputation around your brand to Google and users can take months or years.
Here are some helpful hints to help you make your decision:
Don't put off your SEO marketing until it's too late
The sooner you get SEO services from the best seo company, the more time you will have to overtake your competitors and capitalize on a high-performing website
Google's search algorithm favors well-known websites that consistently produce high-quality content. It's critical to plan out your SEO strategy and budget costs ahead of time to avoid making rash decisions later on
When done correctly, SEO creates a positive feedback loop
HOVO Digital, one of the leading digital marketing agencies, takes pride in having a team of SEO specialists, content experts and marketers who are passionate about all things digital! We research, assess your business model through and through, so that we can come up with a customized strategy that gets you the results you wish for your business!
Our SEO experts prioritize the quality of content and following things:
That is a checklist that must be followed, but it will be a byproduct of the quality of your content. To do this properly, you must have a desire to write, design, and create.
It can arrive in a manner of forms:
SEO has proven to be one of the most effective digital marketing strategies in terms of long-term business ROI. So all businesses must begin their SEO efforts somewhere, and starting sooner is likely to be preferable to starting later.
So, now that you understand the needs and reasons for having SEO for your business, you must outsource your effort to the top SEO company that happens to have all the depth knowledge and resources to drive your business to success!
Write to HOVO Digital and book a free consultation today!