ABOUT THE COMPANY & CHALLENGE
Zappfresh is an online retailer that specializes in fresh meat and ready-to-cook/eat products.Its mission is to continue to raise the bar for indian consumers' fresh meat experience.
CHALLENGES
The company was facing difficulties in acquiring new customers and increasing its online sales and value.
Zappfresh wanted to compete with known brands like
Fresh To Home,Licious,Meatigo, et ceteral.
MARKET RESEARCH
We researced what their competitors are doing,what all online channel they are using the most,We also researched what type of strategies they are implementing and how they communicate in their marketing strategy.
AB-TESTING
After through research,we did multiple A/B testing for
3 weeks. We ran Ads on both
Google & FB in order to find out which platform was giving us the best results.
ANALYSATION
Post analyzing a range of factors, we started receiving a large number of orders from Facebook and Google within the span of 3 weeks.
FINAL IMPLIMENTATION
After analyzing the data, we calculated which type of campaign produces the best results. For example: on Google search campaigns outperformed display and shopping campaigns. A single image creatives surpassed carousels and videos on Facebook. Also, we stopped campaigns with high cost per order and increased the budget of Adsets that were producing the best results.
GOOGLE ADS:
1Created multiple campaigns on Google such as search,
display, Shopping campaigns
2Conducted extensive testing with various types of keywords in
search campaigns -Phrase, Exact as well as Broad.
3Tested in Google display Ads - Experiment with various
audience segments
4Set up a merchant account to kick-start the shopping campaign
FACEBOOK ADS:
1Created multiple Facebook campaigns - Traffic, Brand awareness,
Conversion.
2Created multiple ad sets in each campaign, i.e., tested different type of audiences on thebasis of interest, demographic and behavior.
3Tried different type of engaging and appealing creatives
(Image, Carousel, Video)
Result
